Bali United’s #kemBALI: An immature social media campaign

Bali United’s #kemBALI: An immature social media campaign

Undoubtedly, Bali United is a football club with the best level of digital communication management among their competitors in Liga 1 Indonesia. Although Bali United is an early age football club, their digital community number has reached 2.5 million. They’re able to...
Liga 1 Digital Overview: Struggling during a pandemic

Liga 1 Digital Overview: Struggling during a pandemic

In this season, PSSI as the highest authority of Indonesian football had to take the step to suspend Liga 1 despite the fact the league was starting on time and has been held for 3 game weeks. The action taken is to help the government preventing the spread of...
How could @SanBassMedia get 30,000 followers in 10 days?

How could @SanBassMedia get 30,000 followers in 10 days?

In the hiatus of live football, a Twitter account @SanBassMedia shine. How do they shine? What we can learn? The story began on 2 April and continued when SanBassMedia made a mistake in writing the name of one of the biggest clubs in Indonesia. San Bass Media wrote in...

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