


Unveiling the PR Value of Football Glory
As an avid football lover, I had the privilege of witnessing an awe-inspiring journey that unfolded at the SEA Games 2023. The Indonesia football national team, shattering a 32-year gold medal drought, captivated the nation and reignited my passion for the beautiful...
In Indonesia, Football has become a Political Billboard…
From the pitch to the polls! In recent years, many politicians have used the sport and its following as a tool to boost their popularity and win elections.

Marketing Genius in the Story of Wrexham AFC’s Triumph
Ryan Reynolds and Rob McElhenney’s purchase of Wrexham AFC, a struggling Welsh football club in the fifth tier of the English league, was met with skepticism. The Hollywood stars’ lack of knowledge about football and North Wales, where the team is located,...
Lace Up for Victory! Key to Success in Indonesia’s Sports Footwear Market
We’ll explore the essential factors that sports shoe companies in Indonesia need to focus on to stand out from their competitors and win the interest of Indonesian football lovers.