Sports Marketing

Gerry Maulana Thiar
Athlete-Powered Marketing Success

Athlete-Powered Marketing Success

Sports' main actor in marketing has become a dominant force, reshaping the way athletes are perceived and how they connect with their fans. Gone are the days when athletes were solely known for their performance on the field or court; today, they are brands unto...

Beyond Number: Vidio Premier League Festival

Beyond Number: Vidio Premier League Festival

In a nation pulsating with passion and boundless energy, a meaningful event recently unfolded that showcased the unifying force of football. From August 4th to 6th, Jakarta's bustling streets were graced by the Vidio Premier League Festival, a celebration that...

Breaking Barriers, Inspiring Generations

Breaking Barriers, Inspiring Generations

In the fast-paced world of sports marketing, there are moments that redefine the game, and Nike's latest campaign celebrating female football athletes in the Women's World Cup is undeniably one of those moments. With personalized content featuring a lineup of...

Masterful Farewell Announcements

Masterful Farewell Announcements

The art of bidding farewell to departing players is often underestimated and overlooked, lacking the careful consideration it truly deserves. However, the Chelsea social media team has taken a different approach.

Pre-Game’s Media Buzz

Pre-Game’s Media Buzz

A clash that has ignited a media frenzy and unleashed a whirlwind of PR value. From the moment the news broke on March 17, 2023, anticipation has been building, and the media landscape has been forever transformed.

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