How could @SanBassMedia get 30,000 followers in 10 days?
In the hiatus of live football, a Twitter account @SanBassMedia shine. How do they shine? What we can learn?
Best way to grab the attention of younger consumers
Gen Z’s attention span has shrunk to 8 seconds and they cannot focus for very long. How to grab them?
Chasing your future customers: Gen Z
Nowadays, Gen Z is a potential target market that has considerable influence on purchasing decisions. What are their characteristics?
The only thing that isn’t dying during the COVID-19 crisis: CREATIVITY
It’s such a good time for people who work in the creative sports industry. We must take this as a challenge. A challenge on how to produce content and engage with the fans in the way we’have never seen before.
Nggak Ada Salahnya Mengagungkan Iklan Thailand
Dalam kehidupan sosial, bagi mayoritas khalayak ramai, iklan seringkali dituduh sebagai hal yang bernama sampah. Apa lagi kalau munculnya di tengah-tengah konten seru yang lagi kita tonton. "Bangke, orang lagi seru-serunya, kenapa ada iklan?!" Tapi mending kita...
Semarang, Kota yang Bhinneka Tunggal Ika
"Kak, di Semarang ada apa aja?" Pertanyaan itu, saya simpulkan, jadi pertanyaan yang paling sering muncul ketika saya dan beberapa rekan lain mengenalkan Universitas Diponegoro kepada anak-anak kelas 12 di kota kelahiran saya, Tasikmalaya. Alih-alih bosan, saban...