From players becoming style icons to brands using football as a marketing tool, the relationship between football and fashion is more prominent than ever. In this article, we will explore the connection between football and fashion and how it has evolved over time.
Nowadays, Gen Z is a potential target market that has considerable influence on purchasing decisions. What are their characteristics?
It’s such a good time for people who work in the creative sports industry. We must take this as a challenge. A challenge on how to produce content and engage with the fans in the way we’have never seen before.