Sports PR & Marketing
Gerry Maulana Thiar
Why Community Rocks in Sports Marketing
I’m not a professional writer, so this is me talking straight—from one guy who loves sports and marketing, sharing what I’ve learned after nearly a decade in this business. When I built Guf+Souls, it wasn’t just about building an agency. It was about building...
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Athlete-Powered Marketing Success
Sports' main actor in marketing has become a dominant force, reshaping the way athletes are perceived and how they connect with their fans. Gone are the days when athletes were solely known for their performance on the field or court; today, they are brands unto...
Beyond Number: Vidio Premier League Festival
In a nation pulsating with passion and boundless energy, a meaningful event recently unfolded that showcased the unifying force of football. From August 4th to 6th, Jakarta's bustling streets were graced by the Vidio Premier League Festival, a celebration that...
Breaking Barriers, Inspiring Generations
In the fast-paced world of sports marketing, there are moments that redefine the game, and Nike's latest campaign celebrating female football athletes in the Women's World Cup is undeniably one of those moments. With personalized content featuring a lineup of...
Masterful Farewell Announcements
The art of bidding farewell to departing players is often underestimated and overlooked, lacking the careful consideration it truly deserves. However, the Chelsea social media team has taken a different approach.